Privacy Policy



References to “REEF” in this Privacy Policy includes Real Estate Employers Federation ABN 45 886 190 723, and any related entities (as defined pursuant to the Corporations Act 2001 (Cth)). REEF provides advisory services to real estate employers to assist with managing their employee relationships including, but not limited to, helpline, advice, resources, technology, advocacy and lobbying services (Services).

This privacy policy applies to use of the Services including by consumers, members and persons engaged in a business related to REEF’s Services.
REEF (also referred to as “we”, “our” and “us”) is committed to protecting your privacy and personal information when you use our services or our website.

The purpose of this Privacy Policy is to explain how and why we collect, hold, use and disclose your personal information to assist us in carrying on our business. By providing us with your personal information, you consent to us holding, using and disclosing it as set out in this Privacy Policy. We will comply with obligations under the Privacy Act 1988 (Cth) (Privacy Act) (including the Australian Privacy Principles (APPs) and the Privacy (Credit Reporting) Code 2014 (CR Code)).

We may update this Privacy Policy from time to time and changes will take effect when published on our website. You should periodically view our website to stay up to date with the current terms of this Privacy Policy.

This version of the Privacy Policy was last updated on 21 January 2022.


Collection and Use of Personal Information


What is “Personal Information”

The Privacy Act currently defines “personal information” as meaning information or an opinion about an identified individual or an individual who is reasonably identifiable:


whether the information or opinion is true or not; and


whether the information or opinion is recorded in a material form or not.

If information does not disclose your identity or enable your identity to be ascertained, it will in most cases not be classified as “personal information” and will not be subject to this privacy policy.


Information We Collect

We collect information that personally identifies you, which may include your name, company name, address, phone number, mobile number, email address, name of principal, authorised persons in your company, number of employees, referral information, membership preferences, payment information (including credit card details), authentication information (such as usernames and passwords for access to the Services), employee or employment-related information and real estate licence details. We may collect additional personal information from time to time.

Depending on your requests in relation to the provision of Services we may also collect sensitive information. We will usually only collect sensitive information where consent has been obtained, and when the information is reasonably necessary for provision of our Services. It is usually optional for you to supply sensitive information.

You don’t have to give us the information requested. However, if you do not provide us with some or all of the personal information requested, we may not be able to provide you with services or satisfy your request, to the requested standard or at all, and you may also miss out on receiving valuable information about REEF or our Services.


Consent to Collection and Use

By using the REEF website and Services, providing information to us via any medium (including engaging with us through any social media channel such as Linkedin), or entering into an arrangement or other agreement with us, you are consenting to the collection and use of your personal information in accordance with this Privacy Policy.

You consent to us collecting sensitive information which you provide to us voluntarily.


Why We May Collect, Hold, Use and Disclose Personal Information

REEF may collect, hold, use and disclose personal information about you to provide and improve the quality of the REEF Services. Our collection, holding, use and disclosure of your personal information will depend on our relationship with you, the circumstances of collection and the type of services you request, but may include the following:


to perform and manage our business functions or activities, including providing our Services to you;


to provide you with communications, resources, events or seminars;


to obtain the services of third party service providers as part of providing our Services;


to manage invoicing and payment systems and services;


to manage and improve our Services and member relationships including for data analysis to predict moving trends and identify products and services of value to members;


to inform and conduct marketing activities including to promote any other products or services, unless you tell us not to; and


to maintain our records and comply with our legal obligations.

We may also collect, hold, use and disclose your personal information for other reasons where the law allows or requires us to do so.


How We Collect Personal Information

The main ways we collect personal information are:


if you access or register with our website or engage with us via social networking services such as Linkedin, including by the use of cookies, which may track what you view on our website and also other websites that you visit;


if you subscribe to a membership with us or any of our mailing lists;


in connection with the supply of Services;


if you request us to provide you with information regarding REEF Services. This may include online, email and telephone enquiries; or


via third parties we may engage to assist us in provision of services, marketing and advertising. These third parties may use cookies and other technologies to obtain information about your preferences when you access online platforms or websites other than our website. Your preferences collected in this manner may be disclosed to us. These third parties may include service providers that may provide market leads or marketing services to us and online platforms.

We may also obtain your personal information from our affiliates or advertising partners, members and other third parties, marketing websites, any other websites accessible via our website that we consider help us to deliver or advertise our Services, understand online activity and collect information that we consider important to managing the quality or content of the Services that we deliver.


Disclosure of personal information


Disclosure of personal information to third parties

We may disclose your personal information to third parties as a part of providing the REEF Services, including:


to any contractors or third parties we engage to assist with the provision of the REEF Services;


to marketing, advertising and promotions services providers and event organisers in connection with our marketing, advertising or events;


to service providers of other administrative or operational services to REEF, such as market research companies, IT service providers, payment processors and debt collectors;


to law enforcement or government agencies or other third parties, if permitted or required by law; and/or


otherwise with your consent.

In some cases REEF will impose contractual restrictions equivalent to those imposed on REEF under the Privacy Act in respect of collection and use of personal information by those third parties. In some cases, REEF’s ability to impose contractual restrictions is limited. In those circumstances, REEF will carefully consider the risks to the protection of personal information when entering into arrangements with third parties.

In the event of a data breach likely to cause serious harm involving your personal information, we will notify you in accordance with our Notifiable Data Breaches scheme obligations under Part IIIC of the Privacy Act.


Cross-border disclosure of personal information

Some of REEF’s third party contractors may be located overseas or perform services overseas and as a result your personal information may be disclosed to a third party in a foreign country.

Under the Privacy Act, we must take reasonable steps, before personal information is disclosed to an overseas recipient, to ensure that the overseas recipient does not breach Australian privacy laws in relation to that information (the Obligation).

The Obligation does not apply if you consent to disclosure of your personal information to an overseas recipient.

By supplying personal information to us you consent to the disclosure of your personal information to an overseas recipient and agree that the Obligation does not apply.


Accessing your personal information

You have the right to request access to personal information that is held by REEF about you.

You also have the right to request the correction of any of your personal information that REEF holds. We will take reasonable steps to make appropriate corrections to personal information so that it is accurate, complete and up-to-date.

To seek access to, or correction of, your personal information please contact REEF as follows:

By email to our Privacy Officer:
[email protected]

By phone:
1300 616 170

REEF also welcomes any comments on its Privacy Policy to assist with the evaluation of its effectiveness. Comments will be handled confidentially.


Use of your personal information to contact you

We will never knowingly send you unsolicited commercial electronic messages. More information on the Spam Act 2003 (Cth) is available from the regulator’s website:

We may use information that we know about your requests or interests to tell you about REEF Services. We may know about your requests or interests because you have provided that information.


Opting out

If you decide that you do not want to be contacted by REEF please contact us (details at clause 4 above). You may also opt out of receiving communications by following the unsubscribe function on any REEF communications.
We will use reasonable endeavours to remove your name from the mailing lists within a reasonable period of receiving your request.


Storage and protection of your personal information

REEF stores personal information electronically on servers hosted by our service providers. REEF has implemented appropriate physical, electronic and managerial security procedures in order to protect personal information from loss, misuse, alteration or destruction. REEF regularly reviews security and encryption technologies and will strive to protect information to the fullest extent possible.

Due to the nature of the internet, REEF cannot give any warranties as to the security of any personal information transmitted by you to REEF over the internet, or that personal information will not be accessed by unauthorised persons.

We encourage you to be vigilant about the protection of your own personal information when using any digital services.


Linked Sites

Our website may contain links to other sites. We are not responsible for the privacy practices or the content of such web sites. We encourage you to read the privacy statements of any linked sites as their privacy policy may differ from ours.


Personal Information About Other People

If you give us personal information about any other person in relation to or in connection with the provision of our services:


we are entitled to assume that you have sought their consent to the disclosure of such personal information to us; and


we will collect, hold, use and disclose their personal information in accordance with this Privacy Policy.



If you wish to make a complaint about REEF’s handling of your personal information, you should first make a complaint in writing to REEF. REEF will handle your complaint seriously and confidentially and will provide you with a response in a reasonable time period (usually 30 days). If REEF is unable to resolve your complaint, or you are not satisfied with the response, you may seek to have the matter resolved through mediation.


National Privacy Commissioner

If you are not satisfied with the way in which we handle your enquiry or complaint, or you wish to make a complaint about any perceived breach by REEF of the APPs you can contact the Office of the relevant Privacy Commissioner on:

Tel 1300 363 992 or email: [email protected].