don't guess

WE KNOW THE WAY.

We take the guesswork out of real estate workplace relations.

advice you can rely on.

REEF is the real estate industry’s leading workplace advisory service.We represent more than 1,850 real estate employers from every state and territory across Australia.

Real estate employment has never been more complex to understand or tougher to navigate. That’s why you need Australia‘s leading real estate employers’ organisation in your corner.

For over 55 years we‘ve represented and protected the interests ofreal estate employers’ like you. And, we are the only national advisory service in Australia focused solely on real estate industry estate employers.

REEF is also the only nationally registered real estate employer association under the Fair Work Act. Plus we‘re endorsed by every major franchise group across Australia.

As a not-for-profit association, we’re here to help you, not make a dollar. That’s why all your membership fees go directly to providing a range of essential services to manage, support and grow your business.

meet our team

Bryan Wilcox
Bryan Wilcox

Chief Executive Officer

Anna Egri
Anna Egri

General Manager

Lachlan Hodgson
Lachlan Hodgson

Senior Workplace Relations Advisor

Kevin Trinh
Kevin Trinh

Senior Workplace Relations Advisor​

Zac Willson
Zac Willson

Senior Workplace Relations Advisor​

Pip Kearins
Pip Kearins

Membership Services Manager

Greg Paterson
Greg Paterson

Consultant

REEF Committee of Management

Christian Payne
Christian Payne

President

Linda Baker

Vice President

Tony Abboud
Tony Abboud

Treasurer

Steve Martin
Steve Martin

Committee Member

Emma Slape

Committee Member

Michael Cameron

Committee Member

Patricia Kho

Committee Member

Vacant
Bryan Wilcox

Bryan Wilcox

Chief Executive Officer

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Bryan Wilcox was appointed as REEF Chief Executive Officer in June 2016 after having served as President for 16 years and on the Committee of Management since 1998.

He resigned his position as President in early 2016 after selling his real estate business, Farquharsons Executive Rentals in Double Bay. Prior to owning his own business, he held senior management positions at McGrath Estate Agents, Richardson & Wrench Double Bay and worked with Schroders Australia, Jones Lang Wootton and The Realty Property Group.

Bryan is a licensed real estate agent and has worked in the real estate industry for more than 25 years. His extensive experience in both the administration and ownership of real estate businesses allows him to better understand the issues facing real estate employers on a day-to-day basis.

During his time as REEF President, Bryan developed an in-depth understanding and appreciation of the people and organisations involved in shaping the industrial structure for the real estate industry. Now as CEO, he is focused on maintaining and furthering REEF’s dominant position as the recognised leader and voice of real estate employers in Australia.

Bryan holds a Bachelor of Business majoring in Finance and Accounting, and a Masters of Business Administration.

Anna Egri

Anna Egri

General Manager

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As General Manager, Anna Egri is one of the industry’s most respected workplace and industrial relations experts. Bringing a dynamic and consultative approach to her role, she has a depth of experience from both within a real estate business and as a workplace relations advisor, making her highly sought after.

Results-focused, Anna provides strategic solutions to achieve desired outcomes for clients. She has a profound understanding of industry legislation and direct communication skills, positioning her as a trusted advisor.

Professional and dependable, Anna is renowned for providing a world-class client experience and has superior attention to detail. An exceptional leader, she is passionate about the training and development of her colleagues.

Anna holds a Bachelor of Laws and a Bachelor of Business and Commerce, as well as a Graduate Diploma in Legal Practice. She previously worked with REEF as a Senior Workplace Relations Advisor, before joining DiJones Real Estate as Human Resources, Governance and Compliance Manager. Whilst at DiJones, Anna held a position on the REEF Committee of Management.

Lachlan Hodgson

Lachlan Hodgson

Senior Workplace Relations Advisor

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As Senior Workplace Relations Advisor, Lachlan Hodgson’s notable dedication is matched by his experience. Prior to joining REEF, he worked for the Association of Independent Schools NSW.

With a comprehensive understanding of legislation, Lachlan provides trusted support and advice to members.

Lachlan specialises in the following areas:

  • Workplace policy and procedure
  • Workplace health and safety
  • Performance management
  • Modern Award interpretation

Lachlan has a Bachelor of Arts, Bachelor of Law and a Graduate Diploma in Legal Practice.

Kevin Trinh

Kevin Trinh

Senior Workplace Relations Advisor

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Kevin Trinh is a Senior Workplace Relations Advisor at REEF and provides advice and support to members on HR and workplace relations issues.

Kevin has experience providing guidance in relation to the following areas:

  • HR policy design and review
  • Modern Award interpretation
  • Employee entitlements
  • Performance management
  • REEF’s People Management System

He has a Bachelor of Business and Commerce, majoring in Human Resources.

Zac Willson

Zac Willson

Senior Workplace Relations Advisor​

1300 616 170

As a Senior Workplace Relations Advisor, Zac is dedicated to assisting members to navigate the People Management System and get the most value out of REEF’s resources.

Quickly building rapport with the REEF member base, Zac provides advice and support on a range of HR and workplace issues. He is passionately focused on providing a superior experience and is a valued team member.

Zac has a Bachelor of Business majoring in Human Resource Management and Finance.

Pip Kearins

Pip Kearins

Membership Services Manager

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Pip Kearins brings more than 30 years of real estate experience to the REEF team. As a licensed real estate agent, she has worked across all aspects of the industry, including owning and managing a number of agencies in Sydney’s Eastern Suburbs.

Pip is only too aware of the complex issues facing employers when it comes to employing and managing staff. Her extensive knowledge of the industry and first-hand experience of the day-to-day operations of a real estate agency is therefore a great addition to the REEF team.

Greg Paterson

Greg Paterson

Consultant

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There are very few people who know more about workplace relations in the real estate space than Greg Paterson. He has worked in the field for almost 30 years.

Greg was appointed as REEF’s Executive Director in 1993 and for 23 years guided and shaped the success of REEF. He held this position until June 2016 when he decided to move into the position of Membership Services Director.

Greg’s real strength is in industrial advocacy and his passion has always been to work directly with REEF’s members and assist them with their workplace issues. Moving into the Membership Services Director position allowed Greg to focus more directly on driving membership growth, and guiding and protecting the workplace interests of members.

At the end of 2018, Greg decided to step down from his full-time position with REEF, though he continues to work with the organisation on a range of special projects.

Prior to joining REEF, Greg worked as a senior industrial advocate for the then Employers’ Federation of NSW – a peak employer body in NSW. Before that, he was a secondary school teacher.

In 2013, Greg was awarded the prestigious REINSW Woodrow Weight Award – a lifetime achievement award for outstanding contribution to the real estate industry.

Greg holds a Bachelor of Education and a Diploma of Teaching.