A message from the CEO: Why REEF is ahead of the pack

A message from the CEO: Why REEF is ahead of the pack

Do a quick Google search and you'll quickly find a long list of employment advisors out there who want to help you – for a hefty fee! – should you find yourself in hot water. But not all advisors are created equal.

So how do you choose? It's easy. Pick REEF. We're ahead of the pack – and here's why.


1. Real estate is our business

REEF is the only industrially registered workplace advisory service dedicated to assisting the real estate industry in New South Wales, Victoria, Tasmania and the Australian Capital Territory. We can also represent real estate employers from all other States and Territories. We’re specialists in the real estate workplace relations space, so we understand the needs of real estate employers and can provide solutions to your workplace issues quickly and effectively.


2. We’re not here to make a profit

As a not-for-profit organisation, we’re here to help you. Your joining fees go directly to providing a range of essential services to manage, support and grow your business.


3. We’ll represent you

If you ever find yourself confronted with a workplace-based claim, REEF is on hand to help and will work with you every step of the way. Engaging a lawyer is expensive, but REEF representation is complimentary when you join. We’ll represent you at hearings, prepare documents on your behalf and conduct negotiations through to the conciliation stage of an employment dispute.


4. Call us as often as you like

The Helpline team is made up of highly-skilled workplace relations advisors who have a wealth of knowledge and experience, and understand the challenges you face every day. No question is too big or too small and, unlike other advice providers, there’s no limit on the number of times you can call.


5. Dynamic HR solutions for your agency

The REEF People Management System helps you to better manage your agency’s most important asset – its people. Accessible 24 hours a day, seven days a week, it’s exclusively available at no extra cost when you join REEF.


6. We’re your voice

REEF represents the interests of real estate employers on all workplace relations issues. While others sit on the sidelines, we roll up our sleeves and fight on your behalf to ensure any changes to the workplace relations framework best serve your interests. Just imagine how much worse the outcome of the four-year award review would have been if REEF didn’t take on the battle and fight to secure better outcomes for you.


7. When we talk, they listen

REEF has the automatic right to appear before the Fair Work Commission. Other advisors in the market have to ask to appear and then wait to be granted permission. This demonstrates our position as the strongest and most effective workplace relations voice for real estate employers.


Never forget that REEF is committed to helping you protect your workplace relations interests. With REEF’s help, by renewing your membership for the coming year, you can be confident that your business is complying with its extensive employment obligations – so you can go on with managing and growing your real estate business.

If you have any questions about your REEF membership, please give us a call on 1300 616 170.

Chief Executive Officer

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About REEF

The Real Estate Employers' Federation is the real estate industry’s leading not-for-profit employer and workplace relations advisory association. It has more than 1600 members and subscribers across Australia.

Each year, REEF receives more than 20,000 calls from real estate employers needing help and guidance on matters affecting the employment relationship.

Contact us

  •  Level 6, 99 Bathurst Street,
     Sydney  NSW   2000

  •   1300 616 170

  •   02 9261 2622